Chihuly
At Chihuly Workshop, the mission is to support and celebrate the innovative artwork of Dale Chihuly. While it began as a publishing company, Chihuly Workshop has since expanded far beyond books. The products are designed to capture the awe and wonder of Chihuly’s art so you can bring a piece of that experience home with you.
Responsive Design
Chihuly Workshop’s desktop site was redesigned into a touch-friendly interface for phones and tablets, while maintaining the same look and feel.
Products
Glass
Products
Merchandise
Publications
Catalogs often accompanied exhibitions, following the flow of the show and mirroring the transition from one piece to the next. This approach also allowed for seamless transitions between photographs. Notable exhibitions include Chihuly at Fairchild, Chihuly at Denver Botanical Garden, and Chihuly at Atlanta Botanical Garden.
Catalogs
Chihuly Garden Show Covers
Catalogs
Chihuly at Fairchild Spreads
Packaging
Chihuly products featured eye-catching packaging that stood out in bookstores, museums, and galleries. Each package had to meet a range of criteria during its design process, including display footprint, sustainability, fulfillment, materials, printing techniques, and cost.
Packaging
DVD Collector’s Set
This collector’s set was designed for true Chihuly enthusiasts, featuring three full-length DVDs and books. With material spanning decades of Chihuly’s life, the box was crafted to feel special.
The Persian Ceiling design peeks out from the outer box, offering a preview of what's inside. The box contrasts in both color and materials—its outer half has a soft-touch coating, while the glossy interior enhances the colors and mimics Chihuly’s glass medium. Unlike typical DVD sets, the box has a unique triangular shape, with two halves that slide together for easy fulfillment.
Packaging
Colored Pencils
Previously, the pencils were packaged in aluminum tubes, but switching to cardboard tubes provided a more sustainable solution. The new packaging is also more resilient, avoiding dents that were common during shipping. A detail from one of Chihuly’s original drawings decorates the packaging, reflecting the artist’s use of pencils and showcasing the spectrum of colors in the set.
Marketing Material
Uniquely designed to draw your interest.
Marketing Material
Studio Edition Cards
Let the art speak for itself—that was a guiding principle at Chihuly. Black and white backgrounds were used to showcase the work in a clean, elegant way. Since the glass often reveals different qualities under various lighting conditions, photographing it in contrasting environments helped capture its full range of visual effects.
Marketing Material
Digital Announcements and Newsletters
Before the redesign, email marketing relied on a generic Mailchimp template that didn’t match the branded material. The new templates were built from scratch to align visually with these assets. Designed to be modular within Mailchimp, the templates include full-width and half-width sections and allow easy updates to content, fonts, colors, and layout—no coding needed.
